Category: Business Tips

If you want to generate substantial profits through your candle making business, you must differentiate yourself from all the other candle makers in the market. The candle market is saturated with competition, but this is not something to worry about. A saturated market means people are buying candles, and lots of them. Candles are not…

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Three Step Guide to Show Success While many are busy planning their vacations, camps and activities for the summer, we encourage all customers to consider doing several shows this summer — even if that is something you have never done. Craft shows, street festivals and fairs can be a great way to improve your sales…

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Database MarketingMaybe try some new craft shows, festival or flea market and use this opportunity to not only sell your product but to begin building a database.  Your database might be just names and address to send catalogs, mailings and special promotions.  Mailings sometimes are easier to capture the attention of the consumer because they…

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The new year is a good time to evaluate enhancements to your candle making business.  Here is Candlewic’s candle making wish list to get you thinking about ways to diversify your candle lines. ​New Candle Fragrances Our avid readers know that fragrances are a driving factor in sales, and of all candles sold, 94% of…

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Jump start sales and add new products to “reposition/market” your lines. Some of the suggestions can be simple little editions to your line while others may require a little more testing and product development. As all businesses have learned, you are no longer able to just hope that what you were doing in the past is…

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It is definitely an interesting time period in terms of the economic situation. Some “experts” are saying that we are on the way to recovery while others say we have a long way to go before things get better. At this point in time it is difficult to truly determine where the answer lies. If…

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Candle making has always been an excellent choice for generating income for individuals and families during tough economic times.There are a number of contributing factors to this: Candle making has a relatively low entry cost.  It is possible with some research and testing to purchase some wax, add fragrance and pour into a container and…

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No matter how you started or operate the business, without a doubt, one of the most important keys to the success of your business is what price you sell your candles for. Many would think this should be an easy formula, but with many factors to consider it is actually a very difficult process and…

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12. Drummers Drumming As the number of shopping days dwindles, it’s imperative to finish strong. Be sure to “Drum” up as much business as possible before the holiday.  Offer incentives to help reduce inventory. 11. Pipers Piping Most companies fiscal year will be ending shortly. Be sure to get your tax information together so when…

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